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COMMENT: Scaling data is key to reaching personalisation nirvana

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Retailers know that personalisation drives engagement and sales, where the ultimate end-game is true 1:1 customisation of the entire user journey for each and every shopper. While stitching up all the data from the different touch points with the consumer is the biggest single challenge a multichannel retailer faces today, taking this data and then scaling personalisation across every touch point is just as tricky.

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COMMENT: Scaling data is key to reaching personalisation nirvana

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