“Consumers may say they want sustainability, but there is little evidence of mass-market shoppers willing to pay substantially more for sustainable goods.” Filippo Battaini, research associate at FGRT, sums up the state of sustainability in retail in a rather pessimistic but unfortunately realistic view. Sustainability in retail has a cyclical relationship. Fashion alone is reported to be the second most polluting industry in the world, but retail is also leading the way in seeking to tackle its own footprint.
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Sustainability in retail: What is the problem?