Tesco has become the first retailer to implement a five per cent price reduction on tampons, which covers the cost of the VAT, in a bid to make them more affordable for customers. After initially committing to doing so a few months ago, the supermarket giant today said it was acting on that promise and will now pay for the so-called “tampon tax” on women’s sanitary products. The move comes ahead of government proposals to remove the VAT on tampons and will apply to nearly 100 Tesco own-label and branded products in the range.
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Tesco makes tampons cheaper by paying for “tampon tax”