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Volkswagen drives into Birmingham’s Bullring with new concept store

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Volkswagen has opened the doors to a new concept retail store at Birmingham’s Bullring shopping centre, complete with digital and interactive features. The car brand is the latest from the motoring industry to join the growing trend of opening up a shopping centre or high street store, and it chose Bullring in order to take advantage of its annual footfall of 36 million. At the store, customers can undergo anything they need with Volkswagen, from initial enquiries to the purchase of a new or pre-owned car and official merchandise or accessories.

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Volkswagen drives into Birmingham’s Bullring with new concept store

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