Biggest ASICS store opens on Regent Street

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Sportswear giant ASICS has opened the doors to its largest retail store in the world on London’s world-famous Regent Street. The new store, which is located almost diagonally across from rival Nike, covers 9041sq ft spread over three levels and aims to be environmentally-friendly with LED lighting, living plant installations and sustainable products. It also features interactive touch screens, a “robotic shoe delivery system”, motion ID areas to capture posture and running styles so as to advice customers on the best shoes to buy, and even a complimentary juice bar and in-house DJ booth.

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Biggest ASICS store opens on Regent Street

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