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Next’s directory sales surges as high street arm continues to suffer

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Next enjoyed an 11.4 per cent surge in directory sales in its second quarter, offsetting another period of decline in its retail arm. Despite this, the fashion retail giant said the recent warm and sunny spell, as well as an overhaul of its product ranges and online offering, saw its overall sales rise by 0.7 per cent in the quarter ending July 29 — an improvement on the three per cent drop seen in the previous quarter.

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Next’s directory sales surges as high street arm continues to suffer

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