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Retail Gazette Loves: Intu’s Nice Cream Van

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The world’s smallest ice cream van is set to deliver free ice cream to shoppers across 14 Intu shopping centres nationwide. The “Nice Cream Van” is just 47 inches long and 39 inches high. The scheme is part of Intu’s pledge to “make customers smile” after research revealed that eating ice cream is one of the top five things that make people happiest over summer.

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Retail Gazette Loves: Intu’s Nice Cream Van

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