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Lidl confirms launch date for Heidi Klum fashion collaboration

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Discount grocer Lidl is poised launch its debut fashion campaign with supermodel and designer Heidi Klum at New York Fashion Week early next month. The #LETSWOW fashion campaign is the brand’s first ever fashion collaboration and will be available in the German retailer’s global network of stores from September 18, less than two weeks after the launch event in New York. Lidl first announced its collaboration with Klum back in June, but this is the first time a launch date has been confirmed for her collection

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Lidl confirms launch date for Heidi Klum fashion collaboration

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