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Asos roles out visual search tool

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The online fashion giant Asos has launched a new technology which allows customers to search for items with the use of a photo. Its new visual search tool will be available for mobile users and has been added to the existing iOs Asos app. Users can snap a photo of an item they like and the technology will scan the site’s 85,000 items and display the most similar

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Asos roles out visual search tool

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