When I launched my fashion retail business back in 1982, I had no idea of the new direction technology would allow it to take in later years. Starting off as a single boutique store in Brighton selling women’s fashion imported from Italy, I relied very much on making an impression locally, and captivating visitors from further afield with my products and customer service. I first got a taste of long-distance customer base when I began a mail-order arm of the store to keep my non-local customers in the loop, and it was a great success.
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COMMENT: How internet orders can lead to a million pound turnover