Online retail giant Ebay has conducted an in-depth study into the mindstates of UK shoppers finding some experience a similar high to Formula 1 drivers finishing a race. The research, conducted in conjunction with Myndplay studied the neurological effects of shopping by isolating brain gamma brain waves of shoppers. It found that shoppers fall into two categories which Ebay dubbed “shop-y-cats” and “inspired shoppers”.
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Ebay reveals shoppers feel same high as Formula 1 driver when shopping