COMMENT: Selling is becoming social

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The latest figures on retail sales from the Office for National Statistics (ONS) made for unexpected reading over recent weeks, not least because they outperformed predictions amidst the continuing gloomy backdrop. But delve a little deeper and there’s an interesting trend in relation to what’s driving the growth. It seems there’s a quiet revolution taking place within retail, and it’s not taking place on the high street – it’s taking place in living rooms.

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COMMENT: Selling is becoming social

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