A new survey has suggested that a higher proportion of well-off households shop in discounters Aldi and Lidl than those on a lower income. According to new research from Mintel, 77 per cent of households earning £50,000 or more have purchased goods from the stores, compared to 73 per cent of this on an income of less than £15,000. A further 71 per cent of those surveyed said that the quality of food at Aldi and Lidl was as good as it is at more expensive rivals, while two thirds of people rated their premium ranges as equally as good.
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More well-off shoppers buy from Aldi and Lidl than low income households