Burberry has been crowned the most popular British brand on Instagram for the second year in a row. The luxury fashion retailer now has 10.4 million followers, an increase of two million from last year. READ MORE: Burberry half-year profits surge as it announces store closure scheme According to Iconosquare, who compiled the list, Burberry’s average engagement rate – which is the number of likes and comments divided by the number of followers – stands at 0.57 per cent.
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Burberry most popular British brand on Instagram for 2nd year running