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M&S dominates Christmas ad engagement polls

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Marks & Spencer’s Christmas advert featuring Paddington Bear has achieved the highest customer engagement for a retailer in 2017’s festive campaign season. In a list compiled by marketing agency BrandLove and tech company SoundOut – which surveyed 600 UK adults – 32 per cent of respondents awarded M&S the full 10 marks. A separate list put together by tech firms Realeyes and Lucid also named M&S’s 2017 Christmas advert as the most engaging from a retailer, although it placed fourth overall behind non-retail brands Coca-Cola, Vodafone and McDonald’s respectively

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M&S dominates Christmas ad engagement polls

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