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Retailers face “stark” challenges as deflation hit 4-year low

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Shop prices threaten to slip back into inflation for a third consecutive month in November, decreasing marginally by 0.1 per cent. According to the British Retail Consortium (BRC) Nielsen Shop Price Index this rate of deflation marks the shallowest in four years, as retailers struggle to keep prices down against a backdrop of rising imports and decreased spending power.

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Retailers face “stark” challenges as deflation hit 4-year low

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