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House of Fraser launches localised pop-up scheme

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House of Fraser has launched a new localised pop-up concession scheme in some of its branches around the country, as it seeks ways to make use of “dead” space and drive footfall. The scheme involves the department store chain partnering with data-driven tech firm Popertee to invite retailers into its outlets to take pop-up concession space where they can launch their brands and test their products

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House of Fraser launches localised pop-up scheme

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