Christmas discounting outweighs Black Friday

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Shoppers can expect more promotions and discounts offered in the week before Christmas Day than during Black Friday, a survey suggests. According to trends observed by auditing firm PwC, more retailers will run promotional activity in the next seven days, to the point that it will outweigh the promotional activity that occurred during the Black Friday sales weekend at the end of November. PwC consumer markets leader Lisa Hooker said retailers are upping the ante on promotional activity this year in order to clear Christmas stock

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Christmas discounting outweighs Black Friday

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