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First ever Billion Pound Boxing Day on the horizon

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Boxing Day online sales are set to surpass the £1 billion mark for the first time this year, although it would still be dwarfed by Black Friday sales. Figures from IMRG shows that online retail spend on Boxing Day will rise 7.9 per cent to £1.03 billion, compared to last year’s record of £954 million. IMRG also predicted that 40 per cent of spend will happen through mobile transactions

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First ever Billion Pound Boxing Day on the horizon

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