PrettyLittleThing has launched a new partnership with pop culture channel E! Entertainment Television in an effort to drive the companies’ “matching values and association with celebrity fashion”. The year-long partnership will see PrettyLittleThing sponsor the channel’s biggest shows, including Wags LA in the UK, Keeping up with the Kardashians in all territories, and Revenge Body with Khloe Kardashian in France. We're hyped to announce that we are official sponsors of @e_entertainment Catch our babein' new Sweet Life campaign ad between all your fave shows pic.twitter.com/9hTwn39njd — PrettyLittleThing (@OfficialPLT) January 15, 2018 PrettyLittleThing currently sponsors Life of Kylie in Australia on the entertainment channel, and the deal will build on this relationship, incorporating both the brands social media networks to engage its fans.
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PrettyLittleThing enters sponsorship deal with E! TV