Asda has become the first Big 4 supermarket to band the sale of energy drinks to under 16s as Aldi follows close behind. From March 5 Asda will impose an age restriction on 84 high-caffeine products requiring anyone wishing to purchase them to show identification. “We take our responsibilities as a retailer seriously and work hard to ensure we get the balance right between offering choice and doing the right thing,” Asda’s chief customer officer Andrew Murray said.
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Asda and Aldi ban sale of energy drinks to under 16s