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Amazon tops customer satisfaction list for 5th time

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Amazon has topped the list of customer satisfaction in the UK for the fifth consecutive time, beating Superdrug, Wilko and John Lewis. A poll of over 10,000 shoppers conducted by the Institute of Customer Service (ICS) revealed that the ecommerce giant trumped its rivals on factors including staff professionalism, complaint handling, quality and efficiency. Retailers following Amazon include Superdrug in fourth place, then John Lewis and Wilko in joint fifth place

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Amazon tops customer satisfaction list for 5th time

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