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Retail Gazette Loves: River Island’s “Labels are for Clothes” campaign

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High street fashion retailer River Island has launched a campaign seeking to raise awareness of “outdated and irrelevant” labels given to people. The “Labels are for Clothes” campaign, created in conjunction with Studio Blvd., seeks to celebrate individuality and do away with labels regarding race, sexual orientation and religion.                   It will run across TV, video on demand and social media and include influencers like Daisy Lowe, Chanel Iman and Zack Miko.

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Retail Gazette Loves: River Island’s “Labels are for Clothes” campaign

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