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John Lewis puts marketing into hands of staff & launches design recruitment drive

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John Lewis is set to put social media marketing content into the hands of its staff and create 80 new buying and design roles, managing director Paula Nickolds has said. Speaking at a press conference yesterday for the full-year results of the John Lewis Partnership, the parent company of the department store chain, Nickolds said staff – who are all partners in the business – will be able to personalise and share marketing content through their own accounts. It comes after the retailer carried out a trial before Christmas across six stores, involving around 100 partners, who posted bespoke content that was created in-house on their Instagram and Twitter accounts accompanied with the #wearepartners hashtag.

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John Lewis puts marketing into hands of staff & launches design recruitment drive

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