Instagram has cemented itself as a direct-to-consumer ecommerce brand with the launch of Shopping in the UK, an update on the social media platform consumers to seamlessly purchase products directly from businesses. The development marks the Facebook-owned firm’s most significant push into ecommerce since the introduction of Instagram for Business tools in 2016 and since introduced a shoppable advert system dubbed “collection” campaigns earlier this year. Instagram said its new Shopping function provides people with a visual storefront to explore new products from the brands they love.
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Instagram launches Shopping in the UK