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House of Fraser refreshes brand strategy ahead of CVA vote

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House of Fraser is set to renew its product and trade strategy, whereby it will shift its focus to “offer the best selection of contemporary brands”. The beleaguered department store retailer said the refresh marks a significant step in its overall transformation strategy, and will place more emphasis on exclusive products and partnerships as well as trend agility

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House of Fraser refreshes brand strategy ahead of CVA vote

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