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Dunkin’ Brands new CEO modernizes iconic coffee company to stay relevant to customers who don’t want to pay more for their cup of Joe

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Dunkin' Donuts new CEO David Hoffmann has a simple goal — modernize the 68-year-old coffee and doughnut company to keep its iconic brand relevant amid stiff competition for customers who don't want to pay more for their cup of Joe.

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Dunkin’ Brands new CEO modernizes iconic coffee company to stay relevant to customers who don’t want to pay more for their cup of Joe

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