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Barbour set to launch new brand Barbour Beacon

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Barbour is set to launch a new brand dubbed Barbour Beacon as the heritage British retailer takes aim at a younger audience. According to Drapers, the new 40-piece menswear range set for this autumn, will be sold through its own direct-to-consumer website barbourbeacon.com, as well as through third party retailers including Selfridges, Topman and Barbour’s flagship store on Carnaby Street, London. READ MORE:  “Meghan effect” boosts Barbour profits It will include everything from £8 caps to £91 waxed jackets, including logo emblazoned t-shirts and polo shirts and even tracksuit bottoms

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Barbour set to launch new brand Barbour Beacon

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