Asics has recorded a dip in half-year sales but the sportswear retailer insists it is seeing positive signs after the implementation of a new business structure earlier this year. For the six months to June 30, sales in Asics’ EMEA division dropped by three per cent. The sportswear brand and retailer said its second quarter saw an upward trend, with own-brand stores reporting an 11 per cent surge in sales, thanks to the impact of the business transformation in key strategic area.
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Asics upbeat despite 3% dip in half-year sales