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Retail Gazette Loves: Become’s #HotWomenOnly campaign

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Women’s apparel brand Become has sparked controversy on social media via its #HotWomenOnly campaign, which features images of a woman with a slim figure asking for “the hottest woman in Britain to model our underwear.” Is this the next Protein World ad? @Become_TM looking for #HotWomenOnly https://t.co/EpWM0Gaj5e pic.twitter.com/ZBMaQEPNZe — Hannah Russell (@hannahlrussell) July 31, 2018 Though this has understandably caused a backlash on social media, the campaign is in fact searching for a woman undergoing the menopause to become the face of the brand

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Retail Gazette Loves: Become’s #HotWomenOnly campaign

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