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Has next day delivery become the Wild West of retail?

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The ASA’s decision to ban Amazon’s current next day delivery claim came as a shock for many in the retail industry. While Amazon provides a lot of information regarding its next day delivery claims on its website, the ASA took exception to the fact that Amazon uses the one day delivery offer as an incentive to entice new customers to sign up to its Prime service.

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Has next day delivery become the Wild West of retail?

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