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Asos launches new “coming of age” brand Collusion

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This October Asos is set to launch a new affordable brand Collusion aimed at those “coming of age” – which will target Generation Z. A national marketing campaign will be launched alongside the new brand, capturing 100 young people living in the UK who have turned, or will turn, eighteen this year.

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Asos launches new “coming of age” brand Collusion

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