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REI revamps #OptOutside

In the third year of the campaign, the outdoor retailer is launching a search engine populated with user-generated content.

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Sector Wars: Can mid-market retailers survive without change?

“The worst place to be during times of uncertainty is somewhere in in the middle, without a compelling proposition for either value or quality.” Prism Skylabs’ retail senior vice president Cliff Crosbie might sound pessimistic about the much broader middle-market sector, but unfortunately the figures seem to be on his side. A key battleground that lays bare the wounds of the mid-market sector is fashion.






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