The potential of finding a bargain online during Amazon Prime Day is also creating a marketing boost for Amazon's competitors, including eBay, Walmart, and Best Buy.
Amazon Prime members who spend $10 at Whole Foods starting July 11 through the end of Prime Day will receive a $10 Amazon credit to use on Prime Day.
Amazon Prime members will now be able to find additional savings at Whole Foods.
Amazon Prime members, facing empty shelves, are 52% more likely than other consumers to take out their phones and buy what they need online, IHL's research found.
Amazon Prime's leader Greg Greeley will spend more time working with the Whole Foods team, according to people familiar with the matter.
Amazon Prime customers in Austin, Cincinnati, Dallas and Virginia Beach will be the first to get the service.
Cramer says Bezos could come up with a pricing model for prescription drugs on Amazon Prime.
Amazon has raised its monthly Prime membership fees in the US by nearly 20 per cent as experts predict the move will hit the UK soon. The online retail giant has raised the price of its monthly subscription service from $10.99 to $12.99, in an attempt to drive customers to opt for a yearly subscription which remains at $99. Amazon introduced its monthly payment option in 2016 to attract lower-income shoppers, but is thought to be favouring yearly subscriptions as it has higher retention rates.
The Amazon Prime price rise is a small price to pay to use a service that is adored worldwide, CNBC's Jim Cramer says.
Amazon said on Tuesday that more consumers paid for Amazon Prime benefits in 2017 than any prior year.