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Is Sears’ Kenmore deal with Amazon a game changer, or a drop in the bucket?

A partnership to sell Kenmore appliances on Amazon could add new sales for Sears and expand Amazon's appliance ambitions. But will Amazon shoppers flock to a brand some say is dying

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Is Sears’ Kenmore deal with Amazon a game changer, or a drop in the bucket?

A partnership to sell Kenmore appliances on Amazon could add new sales for Sears and expand Amazon's appliance ambitions.






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Sears shares jump 19% at open on Amazon deal to sell Alexa-enabled appliances

Sears announced plans to sell Kenmore-branded appliances on Amazon.com, which will feature special capabilities with Alexa.






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