Boden’s global brand director Penny Herriman has announced her departure from the retailer after half a decade. Herriman will leave the catalogue retailer at the end of the month and will now focus on a new venture
Boden has opened the doors to its brand new store on King‘s Road in Chelsea, London. Located at 20-23 Duke of York Square, the 182 sq ft store marks the predominantly-online brand’s first expansion to high street retail
Boden has appointed former Urban Outfitters boss Glen Senk to the board, to serve as non executive director effective immediately.
Fashion retailer Boden paid out £9.3 million to nine directors last year as it continued its expansion. According to The Telegraph , the payout came after international sales helped the brand offset rising costs thanks to the devalued sterling
Fashion retailer Boden has recorded an uptick in profits and sales, driven by strong womenswear sales and an increase in customers. The company, which was founded as a catalogue retailer before expanding to bricks-and-mortar and online retail, said its pre-tax profit for the year ending December 31 went up by 9.6 per cent to £26.2 million. Sales also went up by nine per cent to £308 million, thanks to double digit growth in womenswear and 10 per cent growth in customer numbers