TK Maxx has taken Sports Direct to court over allegations that the latter’s Brand Max stores are an infringement on trademark.
IHOP created buzz when it teased major changes to its brand, but it may not matter if the brand can't bump up its sales.
The CEO of Dunkin' Donuts is disputing comments from short-seller Jim Chanos, who is betting against the brand.
The sisters were divided over whether to sell the brand when they reportedly had an offer last year from a department store retailer.
Starbucks is closing its company-owned stores during the afternoon on May 29 and it could cost the brand millions.
Gap Inc. bought the brand in 2016 and opened the first stand-alone store in the Boston area earlier this year
Boys who break out into a yodel in the aisles of a big-box retailer don't come around every day, so Walmart is milking Mason Ramsey for all the brand capital he's worth.
Piggly Wiggly is making a move that will expand the brand’s presence in South Carolina and Georgia.
In a move that says “we didn’t think this through,” the brand stocked NASA T-shirts only targeted toward half of the population … we give you one guess.
According to a new study by Bond Brand Loyalty, customers will part with personal data if it means receiving personalized rewards, including perks like free Wi-Fi or faster checkout lines.