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PrettyLittleThing enters sponsorship deal with E! TV

PrettyLittleThing has launched a new partnership with pop culture channel E! Entertainment Television in an effort to drive the companies’ “matching values and association with celebrity fashion”. The year-long partnership will see PrettyLittleThing sponsor the channel’s biggest shows, including Wags LA in the UK, Keeping up with the Kardashians in all territories, and Revenge Body with Khloe Kardashian in France. We're hyped to announce that we are official sponsors of @e_entertainment Catch our babein' new Sweet Life campaign ad between all your fave shows pic.twitter.com/9hTwn39njd — PrettyLittleThing (@OfficialPLT) January 15, 2018 PrettyLittleThing currently sponsors Life of Kylie in Australia on the entertainment channel, and the deal will build on this relationship, incorporating both the brands social media networks to engage its fans.

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ASA to investigate Poundland after swathe of complaints

Poundland has come under fire from the Advertising Standards Authority (ASA) following a sexualised Twitter campaign involving toy elves. According to The Drum, the ASA received over 80 complaints about the images, which depict the elves in various sexualised poses including one “teabagging” another, one sat naked on a bauble and another drawing phallic imagery. Joker, joker, I really want to poker pic.twitter.com/wNIZcrBWZF — Poundland (@Poundland) December 20, 2017 First come, first served pic.twitter.com/JstSqtWOTh — Poundland (@Poundland) December 19, 2017 The advertising watchdog has now launched an investigation into the retailer following numerous accusations that the adverts were unsuitable for a medium where children could see them freely






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Millennials are more interested in catalogs than your grandmother is

The Data & Marketing Association says the response rate for catalogs has increased during the past few years.






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M&S dominates Christmas ad engagement polls

Marks & Spencer’s Christmas advert featuring Paddington Bear has achieved the highest customer engagement for a retailer in 2017’s festive campaign season. In a list compiled by marketing agency BrandLove and tech company SoundOut – which surveyed 600 UK adults – 32 per cent of respondents awarded M&S the full 10 marks. A separate list put together by tech firms Realeyes and Lucid also named M&S’s 2017 Christmas advert as the most engaging from a retailer, although it placed fourth overall behind non-retail brands Coca-Cola, Vodafone and McDonald’s respectively






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5 Minutes With Carolyn Springett, CEO, New & Lingwood

New & Lingwood’s Jermyn Street store in London recently underwent renovation. Can you describe some of the changes? Our aim was always to create a refreshed version of the beloved original New & Lingwood store rather than do a radical new design.






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5 Minutes With Daniel Price, Co-founder, My 1st Years

You’ve just appointed the ex-MD of Moonpig (Iain Martin) as chairman of the business. How does it feel to attract someone of his calibre






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John Lewis accused of plagiarism over Moz the Monster ad

John Lewis has been accused of plagiarism by children’s author and illustrator Chris Riddell over its Christmas advert Moz the Monster. Former children’s laureate Riddell took to social media to highlight the striking similarities between the department store’s widely celebrated Christmas television advert and his book Mr Underbed. The resemblance of the two monsters is notable, both are furry and blue and have a large nose.






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COMMENT: Visual content is critical for online retailers

In today’s world, online retail moves at a dizzying pace. Waves of new products, combined with evolving customer expectations and changing tastes mean that many retailers are constantly playing catch-up.






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Christmas advert spend to nudge £6bn this year

Spending on Christmas adverts in the UK is expected to reach record levels of nearly £6 billion this year, as retailers scramble to release their 2017 campaigns. According to the Advertising Association (AA), spending has risen by 37 per cent since 2010, topping £5.9 billion






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John Lewis unveils this year’s Christmas ad, starring Moz the Monster

This year’s hotly-anticipated John Lewis Christmas advert has been released, featuring Moz the Monster and marking a return to tearjerkers for the retailer.






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