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5 Minutes With David Green, Managing Director, Loqate

  Congrats on the rebrand! Tell us a bit about the journey to become Loqate.

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Calvin Klein, H&M and Nike among most LGBTQ-friendly brands

Over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year, according to a study.






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5 Minutes With Marielle Habbel, General Manager, Sailthru Europe

The breakfast event coming up on March 13 looks great! We attend so many conferences and while personalisation is always a topic, few brand marketers get up on stage and reveal the secrets to their success. They often speak in broad strokes without giving the specific details regarding what was implemented, what they tested that worked (or failed), and where they are going next. We’re excited to be able to share true success stories with specific details on which brands are doing what right now.






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Marketing study: Promotions most popular for driving sales

Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display.






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Dr Martens appoints new global marketing director

Mathieu Garcia has been appointed as the new global marketing director of footwear retailer Dr Martens. Effective from today, he joins from Ralph Lauren Europe where he spent 12 years and was most recently vice president of marketing. READ MORE: Dr Martens earnings increase 27% Dr Martens CEO Steve Murray resigns   At Dr Martens, he will report global senior vice president of product and marketing Darren Campbell






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Poundland “Elf Behaving Badly” advert banned by ASA

The Advertising Standards Authority (ASA) has voted to ban Poundland’s controversial “Elf Behaving Badly” campaign following a swathe of complaints.






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Customer experience & marketing trends for 2018

Conversational Marketing Customer Experience Trends 2018 In 2017, chatbots and artificial intelligence were the key focus in the Tech, eCommerce and Marketing media, so where are we on the subject at the beginning of this year? What should we expect in 2018 in terms of customer experience and marketing trends? Download our latest report and discover: » Key customer experience trends and best practice » Chatbots: what can we expect from 2018?






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PrettyLittleThing enters sponsorship deal with E! TV

PrettyLittleThing has launched a new partnership with pop culture channel E! Entertainment Television in an effort to drive the companies’ “matching values and association with celebrity fashion”. The year-long partnership will see PrettyLittleThing sponsor the channel’s biggest shows, including Wags LA in the UK, Keeping up with the Kardashians in all territories, and Revenge Body with Khloe Kardashian in France. We're hyped to announce that we are official sponsors of @e_entertainment Catch our babein' new Sweet Life campaign ad between all your fave shows pic.twitter.com/9hTwn39njd — PrettyLittleThing (@OfficialPLT) January 15, 2018 PrettyLittleThing currently sponsors Life of Kylie in Australia on the entertainment channel, and the deal will build on this relationship, incorporating both the brands social media networks to engage its fans.






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ASA to investigate Poundland after swathe of complaints

Poundland has come under fire from the Advertising Standards Authority (ASA) following a sexualised Twitter campaign involving toy elves. According to The Drum, the ASA received over 80 complaints about the images, which depict the elves in various sexualised poses including one “teabagging” another, one sat naked on a bauble and another drawing phallic imagery. Joker, joker, I really want to poker pic.twitter.com/wNIZcrBWZF — Poundland (@Poundland) December 20, 2017 First come, first served pic.twitter.com/JstSqtWOTh — Poundland (@Poundland) December 19, 2017 The advertising watchdog has now launched an investigation into the retailer following numerous accusations that the adverts were unsuitable for a medium where children could see them freely






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Millennials are more interested in catalogs than your grandmother is

The Data & Marketing Association says the response rate for catalogs has increased during the past few years.






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