Target is teaming up with Chrissy Teigen: The model and social media star is launching a cookware collection in stores later this month, The Business Journals reports.
The store will put Dirty Lemon's health-conscious drinks more within reach for New York's vast market and will help raise awareness of the trendy brand beyond social media and the internet.
The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.
Some parents have actually gone into debt because of things they saw on social media.
Instagram is developing a standalone shopping app allowing users to buy goods directly from the app from merchants they follow.
Nike has seen shares drop over three per cent today as it revealed that the controversial sports figure Colin Kaepernick would be the face of its latest advertising campaign. Kaepernick, an NFL quarterback for the San Francisco 49ers, first made headlines in 2016 when he refused to stand up during the American national anthem. The stunt, intended as a silent protest against police brutality, sparked the “take a knee” movement which saw hundreds of other players and athletes across different sports to follow suit
The athlete's post ignited a social media uproar, even though Nike itself hasn't yet announced the partnership.
On Friday, the beleaguered pizza chain published a video on social media that addressed outrage customers expressed following racially charged comments made by founder John Schnatter in November and again this summer.
Establish brands and chains like Walmart and Target are looking to social media influencers to create collections, build buzz, and get real-time feedback on what shoppers think is cool, USA Today reports.
Trend analysis and customer engagement on social media may be critical strategies to avoid merchandise mistakes.